Tweet for 100k
Okay, so its a big publicity stunt, but this week Hugh Jackman (of Wolverine fame) has pledged to donate $100,000 to charity through twitter. Whichever 140 character tweet describing a charity is the most convincing wins the donation. Checking out twitter this morning, I saw more discussion than charity pitches, though there were some for Tasmanian Devils with mouth cancer and inner city schools in Chicago.
Having recently joined twitter, the organization that I support, CAPAIDS, is going to try its had at selling itself in 140 characters or less. I’m still working on my perfect pitch on their behalf, but I’ve only got until Friday so I better get on it.
Still so excited about how people are using twitter, a site that dedicates itself to a rather self absorbed question, to mobilize people for good.